Justin Cohan COMM-430 Blog

  Advertisement: https://www.youtube.com/watch?v=Wr4v1wFS_OY The people who have a high ego-involvement in this ad are people with a lot of wealth or money, and the people who have a low ego involvement in this ad are people who don’t have a lot of wealth or money. Ego involvement refers to how central an issue is in our lives (Pg. 172), so in this case, this ad wouldn’t persuade or speak to anyone without a lot of money who knew they couldn’t afford this car. However, if you do have money, then buying this car is an option you could consider: so you will care a lot more about an advertisement for such an expensive product. Ego-involvement can impact the ‘contrasting’ and ‘assimilation’ of a person's attitudinal anchors because if you have a high latitude of rejection, you may decipher a certain message to be further from your attitudinal anchors than it really is, a term referred to as ‘contrasting’. On the contrary, if you have a high latitude of acceptance, you may decipher a me

  1. One internal tension RDT proposes is connection-autonomy, and one external tensIon RDT proposes is Inclusion-Seclusion. Internally, the connection-autonomy struggle is the balance between being able to do things independently of your partner in a relationship, versus wanting to connect or bond with this person. For example, your partner may enjoy watching the superbowl and you’ll want to watch with them to bond- but you also know you hate football, so you have to decide if putting aside your dislike of the sport is worth making your partner happy for a few hours. Externally, this struggle refers to a pairs ‘inclusion with and seclusion from other people in their social network’ (Griffin, pg. 135). An example of this could be a couple being invited to celebrate a holiday at their relatives house, but not being sure if they want to attend or not- even if they think it's what they 'should' do. 2. The approach of relational communication championed by Baxter and Montgomery

 1) I disagree with this statement, a violation can definetly be positive. For example, Professor McGowan sharing with us that she went to Mardi Gras a few years ago and also went out with her students for some drinks is a positive violation. It's unexpected but makes us know more about our professor.  2) The violation valence describes how non-verbal messages violate our expectancies and then are interpreted. The communicator reward valence is an evaluation one makes about someone who committed a violation of expectancy. The one that's more important is the communicator reward valence, because non-verbal messages can sometimes be misinterpreted or be not as important as making judgments on someone overall in just any way they surprise you.  3) Reciprocity means disclosing information to someone else as they disclose information to you. For example, if your teacher shares something about her personal life that is a positive violation, it will encourage you to maybe share someth